Upwardly mobile

I attended a seminar yesterday afternoon organised by the Periodical Publishers Association, the organisation which represents publishers of both consumer and business media.

The subject was mobile, and how this can be incorporated into the media mix for business publishers.

I have to say I was sceptical. Most people are already weary under the weight of e-mails that find their way into in-boxes during the course of the day. This point has been made abundantly clear in surveys of LocalGov.co.uk users. As a result, we only send our registered users a weekly summary of the news on the site and alerts as when the big stories break.

My concern about using the mobile stream deepened on hearing examples from consumer media, including readers of Hello! magazine paying for the latest image of Posh climbing out of a taxi to be beamed to their mobile. I can't find a link to this service on the magazine's website, though.

But parking this scepticism for one moment, there are applications for local government users as long as the terms of engagement are transparent... that is, you only get the information you want.

We have ideas, but I would like to hear from you.

If you have any further thoughts on services your may wish to receive via your Blackberries, PDAs, phones etc please leave a comment using the link below. You can e-mail me direct if you prefer at publisher@localgov.co.uk

Thanks